Character
Xialing is a cute little mermaid whose signature promise is to bring joy, with a soft, playful look built for interaction.
Case 08
Kids Cartoon · Original IP account
Overview
Mermaid Xialing
A cute mermaid IP account built for daily fan touchpoints, stickers, light stories and social interaction.
A little mermaid keeps fans close through lightweight stories and repeatable interaction.
The account follows Xialing the little mermaid and her friends through friendship moments, mood posts, screenshot challenges, icons, stickers and other lightweight content. The format is designed for frequent updates, fan participation and future licensing touchpoints.
Interaction
Fan IDs, phone icons, sticker sets, friendship moments and screenshot challenges create repeatable social hooks.
Growth
Douyin has 21K followers and 130K likes; Xiaohongshu has 104K followers and 253K likes and saves.
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Release plan and production timeline
The IP account is in operation and keeps at least two updates per week.
Contact
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