Children audience research

During the development of original animation, Suzhou Aola Animation Technology Co., Ltd. has always created from a child-centered perspective, paying close attention to the real viewing experience and feedback of young audiences. For Aola Animation, a high-quality children’s animation should not only have a clear concept, lovable characters, and solid production quality, but should also truly understand whether children enjoy the story, understand the message, and gain joy and inspiration from it.

For original projects such as KIKI & NUNA, Shining Girls, and Soul Guardians, Aola Animation has visited kindergartens and primary schools to hold screenings and market research activities. During KIKI & NUNA screening events, children watched episodes, answered questions, learned science knowledge, interacted with character-themed gifts, and shared their feelings about the stories and characters. Their focused attention, enthusiastic responses, and genuine reactions provided valuable insights for the creative team.

In the market research activities for Shining Girls, Aola Animation used trailer screenings, character voting, live Q&A, and questionnaires to understand the preferences of children of different ages. For younger children, the team observed their direct reactions to characters, music, and pacing through interactive activities. For older children, questionnaires were used to encourage them to express their true opinions. Through this process, the team received both positive feedback and suggestions for improvement.

Aola Animation believes that children’s content creation should not remain only within the imagination of creators; it should return to children themselves. Looking ahead, the company will continue to listen, learn, and improve, integrating feedback from children, parents, and educational settings into its creative process, and developing more original animation works that are warm, meaningful, and loved by young audiences.